By Phillip Swann
The TV Answer Man –Follow on X.
Former editor of 4 TV magazines. Author of TV Dot Com.
TV Answer Man, do you know which TV companies will show the Super Bowl in 4K? Will it be an exclusive on DIRECTV like CBS and the golf matches? I’m getting worried about this. We have Dish. — Gordon, New Haven, Connecticut.
Gordon, CBS has confirmed that this year’s Super Bowl on February 11 will be available in 4K, albeit upscaled 4K. The game, which will be played at Allegiant Stadium in Paradise, Nevada, just outside Las Vegas, will pit the winners of the Ravens-Chiefs and 49ers-Lions conference championship games.
I’ve asked CBS for a list of TV providers that will offer the broadcast in 4K but have yet to receive a response. As of now, DIRECTV, DIRECTV Stream, Fubo and YouTube TV have confirmed they will offer the 4K feed from CBS. It’s likely that more providers will do so as well, and we will update this article if we get more information. (Optimum, for instance, actually posted a Super Bowl 4K listing last November before taking it down.)
Update: Cox Cable will show the Super Bowl in 4K.
Update: Dish will show the Super Bowl in 4K.
Update: Comcast will show the Super Bowl in 4K.
Update: Verizon will show the Super Bowl in 4K.
Update: Optimum will show the Super Bowl in 4K.
The game will mark the first time that CBS will offer any NFL game in the format. (Fox did the Super Bowl in 4K in 2020 and 2023.) A CBS spokesman has confirmed to The TV Answer Man that the 4K feed will be upscaled from a 1080p HD broadcast. (As of now, Paramount+, the streaming sister to CBS, will have the 1080p HD feed, not the 4K broadcast.)
Gordon, hope that helps. Happy viewing and stay safe!
Have a question about new TV technologies? Send it to The TV Answer Man at swann@tvanswerman.com Please include your first name and hometown in your message.
The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than three decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television. See the bio for Phillip Swann here.
