By Phillip Swann
The TV Answer Man –Follow on X.
Former editor of 4 TV magazines. Author of TV Dot Com.

TV Answer Man, do you know if Cox will have the Super Bowl in 4K? They don’t have much in 4K but I think they did the Super Bowl in 4K once. — Garry, Fairfax, Virginia. 

Garry, CBS last month confirmed that this year’s Super Bowl on February 11, 2024 will be available in 4K, albeit upscaled 4K. The game, which will be played at Allegiant Stadium in Paradise, Nevada, just outside Las Vegas, will pit the Kansas City Chiefs against the San Francisco 49ers.

Before today, Comcast, Verizon, DIRECTV, DIRECTV Stream, Dish, Optimum TV, Fubo and YouTube TV have all confirmed they will offer the 4K feed from CBS on special 4K channels. But what about Cox Communications’ cable TV service? The cable op last year offered the Super Bowl in 4K although it does very little in the format during the year.

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Yesterday, we asked a Cox spokesman if the game will be available in 4K to its subscribers. The answer?

“Yes, we are offering it in 4K,” the spokesman told The TV Answer Man today.

So now we have nine different TV providers that will provide a 4K feed of the Super Bowl on Sunday.

The Super Bowl will mark the first time that CBS will offer any NFL game in the format. (Fox did the Super Bowl in 4K in 2020 and 2023.) A CBS spokesman has confirmed to The TV Answer Man that the 4K feed will be upscaled from a 1080p HD broadcast. (As of now, Paramount+, the streaming sister to CBS, will have the 1080p HD feed, not the 4K broadcast.)

Garry, hope that helps. Happy viewing and stay safe!

Have a question about new TV technologies? Send it to The TV Answer Man at Please include your first name and hometown in your message.

The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than three decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television. See the bio for Phillip Swann here.