DIRECTV has decided not to raise the price of the streaming edition of the NFL Sunday Ticket for the 2021 season. The price for the basic plan is $293.96 while the Max package is $395.99, which is the same as the 2020 season.
The streaming edition is available to some non-DIRECTV subscribers in 29 markets, including people who can get DIRECTV service at their residence. See this article for more details; you can check your eligibility for the streaming Sunday Ticket here.
The online basic Sunday Ticket includes all out-of-market Sunday afternoon games, a GameMix channel where you can watch four games on one screen, real-time stats and other benefits.
The Max plan includes the out-of-market games, the above features in the basic plan, and the Red Zone Channel and Fantasy Zone Channel.
DIRECTV has advertised for years that only university students, or consumers who could prove they could not get DIRECTV service at their residence, could order the streaming version of the Sunday Ticket. Otherwise, the satcaster said, you needed a DIRECTV subscription, and a satellite dish and receiver.
However, AT&T, which owns DIRECTV, told the TV Answer Man last year that some consumers in 29 markets (including 26 NFL markets) can subscribe to the online Sunday Ticket even if they can get DIRECTV at their homes.
The company said the small-print terms of the Sunday Ticket agreement has allowed that for several years. However, neither AT&T or DIRECTV had ever noted in Sunday Ticket marketing/promotional materials that some non-DIRECTV subscribers who could get DIRECTV at their residences were eligible for the streaming plan.
It’s unclear how many non-DIRECTV subscribers are eligible for the streaming edition. AT&T will not reveal which zip codes are included.
The 29 markets where AT&T said last year that some non-DIRECTV subscribers can order the streaming Sunday Ticket are:
Non-NFL team markets in bold.
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— Phillip Swann