YouTube Slashes Sunday Ticket Price to $89 In Time-Limited Promotion

By Phillip Swann
The TV Answer Man –Follow on X.
Former editor of 4 TV magazines. Covered the NFL Sunday Ticket since 1994.

YouTube has cut the price of the NFL Sunday Ticket to $89 in a time-limited promotion to celebrate next week’s Thanksgiving holiday. There are seven weeks left in the NFL regular season, which means the promotional price is roughly $13 a week.

The $89 price, which will be good until December 2, is available for either the YouTube TV version of the Ticket or the one on YouTube Primetime Channels. (You must maintain a YouTube TV subscription to watch the Ticket on the live streaming service. The YouTube Primetime Channels’ Ticket plan does not require an additional subscription.)

YouTube’s promotional terms say the $89 rate is not available to current users of the 2024 NFL Sunday Ticket plan which would mean former subscribers to the 2023 Ticket package are eligible.

The regular Sunday Ticket price now for YouTube TV subscribers is $209 for the base plan while it’s $264 on Primetime Channels. YouTube TV and YouTube Primetime Channels on November 1 dropped the regular price of the NFL Sunday Ticket by nearly 50 percent with 10 weeks left in the regular season.

In addition to the $89 promotional rate, YouTube TV and YouTube Primetime Channels are offering some fans a chance to subscribe to the Ticket for $64, according to its terms of agreement. However, the deeper discount is only available to consumers who have received the offer directly from YouTube.

Note that the Sunday Ticket package will automatically renew for the 2025-2026 season and each season thereafter at the then current season price unless you cancel before your billing renewal date.

Have a question about new TV technologies? Send it to The TV Answer Man at swann@tvanswerman.com Please include your first name and hometown in your message.

The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than three decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television. See the bio for Phillip Swann here.