HBO Max is now available for $9.99 a month, although the reduced price edition comes with a few catches.
The $9.99 version, which is $5 a month less than the regular HBO Max, includes up to four minutes of ads per hour. (The $14.99 a month HBO Max does not include commercials.)
“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” stated Andy Forssell, HBO Max’s general manager and executive vice president. “We’ve worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we’re confident will deliver for our advertising partners as well.”
In addition, the cheaper HBO Max will not include ‘same-day’ theatrical releases such as Godzilla vs Kong, Those Who Wish Me Dead, or Mortal Kombat. But you will be able to see them when they debut on the regular HBO service, usually two to three months after the same-day release.
(Warner Media, which owns HBO Max, announced late last year that it would release its entire 2021 theatrical slate on the same day in theaters and HBO Max. The practice, which was driven partially by declining movie theater attendance due to the Covid-19 pandemic, is expected to end after this year.)
Click Amazon: See Today’s 1-Day-Only Deals!
The $9.99 edition will also not permit subscribers to download titles for offline viewing, or watch any title in 4K. (HBO Max has offered the same-day movies in 4K, but has hinted it could expand the 4K lineup later this year.)
Warner Media has been expected to offer a less-expensive, ad-included edition of HBO Max to boost subscriptions. The service has more than 64 million subscribers worldwide, but still lags behind Netflix and Disney Plus. At $9.99, the ad-included HBO Max will be $4 a month less than Netflix’s Standard plan (with no ads), but $2 more than Disney+’s $7.99 a month package. (Netflix also has a $8.99 a month plan which does include high-def programming.)
Click Amazon: See Today’s 1-Day-Only Deals!
Both the ads-included and ads-free version of HBO Max is now available for 16 percent off if you order a prepaid year’s subscription.
Have a question about new TV technologies? Send it to The TV Answer Man at swann@tvpredictions.com. Please include your first name and hometown in your message.
— Phillip Swann
Even though I pay full price I have noticed that I get stuck with a commercial periodically. Must be testing spilling over was my first thought.
AT&T destroys EVERTHING it touches in the name of EXCESS PROFIT…they NEVER had a clue on what to do in the entertainment business…Warner will take a very long time IF it can EVER recover and AT&T will be bankrupt in a few VERy SHORT yEARS as the competition buriers what is left of the incompetent morons that rode the short buss that run the place. SLASHING costs will not save Warner but they will hang around and be passed around like a wall street whore.
There are those of us out here that FORGOT more then AT&T knows combined about the entertainment bz. KEEP in mind to that NO MONEy for the purchase of DIRECTV by “TPG” OR Warner has yet to change hands because as they do theiri homework the bad news will in all likelihood cause ALL of the “offers” to be rescinded.
AT&T will be GONE soon and that will be the best thing that can happen for this country in a long time @@
I would rather pay the extra to watch without ads but I guess that is part of the plan. Not being able to download for offline use is also bad as not everyone has a highly reliable internet connection.