DIRECTV has quietly raised its prices for new customers by $5-$15 a month.
The satellite TV service announced last month that prices would rise for existing customers by $1-$10 a month in January. That price hike, which went into effect yesterday, received extensive media coverage. However, with yesterday’s increase for existing subs, the satcaster also raised the first year and second year prices for new customers. (DIRECTV requires new customers to enter into a two-year contract in return for incentives such as free NFL Sunday Ticket. and lower first-year prices.)
DIRECTV’s first-year price for its Entertainment base plan has increased from $69.99 a month to $74.99 a month. The Choice package is now $79.99 a month, up from $69.99 a month. The Ultimate plan is now $99.99 a month, a $15 increase, while the Premier plan is $149.99 a month, up from $134.99 a month.
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Second-year prices for new customers have also increased. The Entertainment is now $107 a month in year two, up from $102 a month. The Choice package is now $129 a month, up from $122 a month in year two. The Ultimate package is now $159 a month in year two, compared to $151 a month before while the Premier package is now $214 a month in year two.
DIRECTV last raised prices for existing subscribers in January 2021. But at that time, it did not increase first-year prices for new customers although it did raise the price for year two.
The satellite service has lost roughly six million subscribers since AT&T purchased it in 20015. (The telco sold a 30 percent stake in DIRECTV, U-verse and DIRECTV Stream to private equity firm, TPG, a year ago.) This latest round of price increases could add to the defections.
DIRECTV yesterday also officially raised the price of DIRECTV Stream, as it announced it would do last month.
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Just goes to show the TOTAL DESPERATION that AT&T is in…TPG is OWNED by “ex” AT&T ppl…they are FOOLING NO ONE !!
AT&T back door fin inced the TPG deal and the DOJ will most likely CLEAN THEIR CLOCK over it too…(poor troll thom will have to put his OWN ANTENNA UP SOON)…SATELLITE TV is dead and AT&T is simply trying to get as much $$ before the other shoe drops.
THE 6 million lost is more like close to now 11 million and losing 10K sub a day…so fast they can’t even disconnect the ppl that are fleeing in any order.
DIRECTV will (along with what is left of AT&T) join SEARS, K-MART and MANY OTHERS) in the TRASH CAN of business VERY VERY SOON…STANKER and the rest will have to find jobs at WALMART (like the 5 star asslclown “STEPHENSON” did (Walton is doing flips flops in his GRAVE over that one !!) Goes to show that wally world has JUST and many inbreeds on the board as AT&T did !! (as a side note I am CERTAIN that MANY have “noticed” the increasing EMPTY floor space at wally world too…can’t buy stock with NO DOE !!)
ALL DTV is doing is accelerating their DEMISE so they can PULL THE PLUG with less ramifications… ZERO LOSS TOO !!
bubye DTV !! SEE YA !!
Its like they want to tank the business so they will be able to merge with DISH with little to no objections.
I’ve been happier w/ Direct for over 20 plus yrs than I could EVER have been w/ dish///// If DTV sells out or dies, oh well… i’m almost 80 yrs old… I’ve been treated more than fair over the years, so enjoying the better of the satellite business while it lasts is fine with me, Dave has different types of viewing than I do, if you are happy, and so am I, I’m sorry it bugs you
I’m with you. I refuse to go to a streaming service, where if you lose your internet you lose your TV service, too. I’m glad Netflix is tanking.
How exactly do you get your TV? If you live somewhere that you can get fiber internet, then streaming services probably work for you. I don’t and Satellite TV is the only option for me. Even if I got fiber, I’d still want Directv. If the internet is ever down, I’ll still have TV. What are you going to do when storm damage, floods or something else leaves you without any internet service for a prolonged time period? Unless you have rabbit ears or a TV antenna — how will you even get your local news? As long as I have electrical power – I’ll have TV.
I too will leave direct
I’ve already called. Dish sent me an offer for the same pack I have now, only cheaper, PLUS, I will receive A $400 VISA CARD after I change my service. This will cover my extra charges from DirecTV for early termination. Yay. Switching to Dish is a win win for this old lady in Florida.
as long as you get the channels you like, Personally I get more for less from Direct. Good luck