Does Roku Have an Exclusive NBA Channel?

By Phillip Swann
The TV Answer Man –Follow on X.
Former editor of 4 TV magazines. Author of TV Dot Com.

TV Answer Man, does Roku have a free NBA TV channel that is an exclusive? Can you explain what it has and how to watch it? — Dale, Pittsburgh.

Dale, the answer is yes. Roku has partnered with the NBA to launch the first ever NBA FAST (Free, ads included) channel and it’s an exclusive on the streaming device for a limited time. The channel, which can be found in the NBA Zone within the Sports header in Roku’s Home Screen menu, offers highlights, original series, documentaries and classic games. Roku says it will also offer more than 40 live NBA G League games during the 2024-25 NBA G League season.

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“Bringing the NBA and the #1 TV streaming platform in the U.S. together in one package is not only good for the fans—it’s also great for advertisers looking to tap into the power of marketing in sports,” says Kristina Shepard, vice president of global advertising sales at Roku. “We’re excited to give brands the opportunity to reach our expanding, highly engaged audience, with some of the biggest moments of the basketball season yet to come.”

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