YouTube TV Raising Base Price By $8 a Month
YouTube TV today announced that it’s raising its monthly base price from $64.99 to $72.99, effective immediately for new customers. The streamer said new members will see the new price beginning April 18.
The service blamed rising program acquisition costs for the increase, which is its first since June 2020 when it raised the price from $49.99 a month to $64.99 a month.
“As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service,” YouTube TV said in a Twitter statement.
The company added: “We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you. We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time,
In addition, YouTube TV said it will lower the price of its 4K Plus add-on plan from $19.99 a month to $9.99 a month.
The base price increase comes roughly three months after Google, which owns both YouTube and YouTube TV, agreed to pay more than $2 billion a year for the rights to the NFL Sunday Ticket. The company says it expects to offer pricing details on the Sunday Ticket this spring.
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— Phillip Swann
@tvanswerman
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I love streaming because I can cancel at any time, don’t have to return any equipment, and can do it on my computer without getting out of my recliner.
Is that Hal Reniff as in former Yankee pitcher Hal Reniff?
I don’t know if you’ve actually ever cancelled a service, but most of them send you to a phone number you have to call and talk to a sales rep who will try to talk you into staying. When I cancelled Spectrum I had to talk to this jerk who was more concerned with getting me to upgrade my phone (I have my phone service with Spectrum). After going on and on for 45 minutes he finally cancelled my Spectrum TV, only he didn’t. I got charged again the following month and had to call in once again to get them to cancel. So don’t be so sure it’s as simple as cancelling from your recliner. Unless of course you plan on sitting in your recliner while you call in to customer service.