By Phillip Swann
The TV Answer Man –@tvanswerman

Comcast today announced that it will launch a new $20 a month streaming service, called Now TV, which will include a Peacock Premium sub, 40 live basic cable channels, including AMC and A&E, and 20 ad-supported channels.

The service, which does not include any local or sports channels, will be offered to Xfinity Broadband customers in the coming weeks, the company said. Now TV, which will not require any equipment or contracts, will include a 20-hour DVR and three concurrent streams.

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“With content and connectivity at the core of our company, we are uniquely positioned to build and deliver streaming entertainment offerings unlike anything else out there today,” Dave Watson, Comcast Cable’s CEO, said in a press release. “NOW TV is a great example of how our company brings together its collective video experiences, innovative technology, and superior broadband service to deliver some of the best entertainment into one affordable streaming bundle.”

Now TV will be available on the Xfinity Stream app. Supported devices at launch will include Xfinity Flex, Fire TV, iOS and Android-powered devices, and via casting through Apple AirPlay and Google Chromecast.

The 40 basic cable channels on Now TV will include:

A&E, Afro, AMC, Animal Planet, BBC America, BBC News, Comedy.TV, Cooking, Crime + Investigation, Discovery, Discovery Life, Food Network, FYI, Great American Family, Great American Living, Get TV, Game Show Network, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, HGTV, The HISTORY Channel, Investigation Discovery, IFC, Justice Central, Lifetime, Lifetime Movie Network, Magnolia Network, Military History, MotorTrend Network, OWN, Pursuit, Recipe.TV, Science Channel, Sony Movies, Sundance TV, TLC, Travel Channel, Vice, WEtv and Weather Channel.

The 20 ad-supported channels will include:

NBC News NOW, Sky News and the following genre-based channels from Xumo Play: Action Movies, Black Cinema, Bollywood & Indian Cinema, Comedy Movies, Comedy TV, Crime TV, Documentaries, Drama & Action TV, Family Movies, Food TV, Movies, Game Shows, Her Movies, Horror & Thriller, Kids TV, Reality TV, Sci-Fi & Fantasy Movies, Travel & Lifestyle TV and Westerns.

The Peacock Premium subscription normally costs $4.99 a month. Comcast’s video and Broadband customers have had Peacock for free in their packages, but they will have to pay to continue watching effective June 26.

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— Phillip Swann