By Phillip Swann
The TV Answer Man –Follow on X.
Former editor of 4 TV magazines. Author of TV Dot Com.
Max and Dolby announced today that all live sports programming on Max will now be available in Dolby Vision, a High Dynamic Range (HDR) technology that can enhance the colors and brightness of the picture.
However, that doesn’t mean the Dolby Vision games, which will include NBA, NHL, MLB, NCAA & US Soccer, will be in 4K. Dolby Vision does not impact the resolution of the images. That’s the job of the 4K technology.
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In the press release, Max does not say the games will be in 4K, only Dolby Vision. The TV Answer Man has asked Max for a clarification and will report back here if we get more information.
Update: A Max spokesman confirmed to The TV Answer Man that the games will not be in 4K.
The DV broadcasts on Max will begin this week with tonight’s Oklahoma City-Orlando game at 7:30 p.m. ET. Max will also stream this Sunday’s NBA All-Star Game at 8 p.m. ET. To watch a game in Dolby Vision, you will need a streaming system (TV, device) that supports Dolby Vision. A 4K TV that does not support Dolby Vision will not be able to receive the DV signal.
Max says it’s the first streamer to offer live sports in Dolby Vision. The service has previously broadcast games in Dolby Atmos immersive audio so it will now have both Dolby technology on its live sportscasts.
The Dolby Vision games will be available to all Max subscribers via the Bleacher Report tile on the app. The BR add-on is currently free with Max, but the service ultimately plans to charge $9.99 a month for it although it has not provided a date for when that will start.
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The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than three decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television. See the bio for Phillip Swann here.
