DIRECTV announced this week at its web site that it would air this Saturday afternoon’s NFC playoff game at 4:30 p.m. ET in 4K HDR (High Dynamic Range). The game, which will be on Fox, pits the Los Angeles Rams versus the Green Bay Packers. However, it appears the satcaster jumped the gun on that 4K announcement.
After the TV Answer Man asked Comcast if it would offer the game in 4K, a spokesperson said the cable operator said it was not aware it would even be available in 4K.
“I don’t think Fox is offering it in 4K to anyone,” the spokeswoman said.
We asked Fox for a statement, but the network has yet to response. However, we also asked AT&T, which owns DIRECTV, for a clarification, saying it appears the game won’t be produced by Fox in 4K. An AT&T spokesman last night issued this statement.
“You are correct. We are updating the website,” the AT&T spokesman said.
As of 4:30 a.m. ET on Friday, DIRECTV had not updated the site, but presumably will later today.
Here’s a screen grab of the DIRECTV’s 4K HDR schedule page from earlier in the week:
The Rams-Packers contest, which will be played at Lambeau Field in Green Bay, will start at 4:30 p.m. ET on Saturday. The Rams (11-6) made it to this round by defeating the Seahawks last Saturday, 30-20. The Packers (13-3) advanced by winning the NFC North division.
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— Phillip Swann
This day and age, EVERYTHING should be shot, and broadcast in 4k. The us is turning into a 3rd work country.
Appreciate the effort Fox is showing and I did watch the $K (True 4k) of the Alabama/Ohio Stae game. That said I would say it was superior to the Fox up cast versions of football we 4K fans have viewed. However watching that broadcast with a single overhead camera and audio from what sounded like a bathroom was not going to happen. I tolerated the broadcast for the first quarter and moved over to the Directv HD signal. Not as bright or sharp as the true 4K but a much superior game watching experience. Interesting that most of those HD broadcasts are shot on 4K cameras and “downcast” so why do we not get a simulcast ?
Thanks for trying and I’m sure soooooon we will get the “complete package”
So inexplicably, FOX has had last week’s playoff games, previous NFL games, MLB playoffs and World Series…but not this more important NFL game compared to last week’s? Makes no sense.
Every other time it’s available on Fios’ 4K channel 1498. I was just looking for it and that’s why no dice. Not even available on FOX app through Apple TV 4K.
And then we wonder why the general public doesn’t adopt latest technologies or says “I don’t see a difference.”
Thanks alot, FOX.