DIRECTV announced this week at its web site that it would air this Saturday afternoon’s NFC playoff game at 4:30 p.m. ET in 4K HDR (High Dynamic Range). The game, which will be on Fox, pits the Los Angeles Rams versus the Green Bay Packers. However, it appears the satcaster jumped the gun on that 4K announcement.

After the TV Answer Man asked Comcast if it would offer the game in 4K, a spokesperson said the cable operator said it was not aware it would even be available in 4K.

“I don’t think Fox is offering it in 4K to anyone,” the spokeswoman said.

We asked Fox for a statement, but the network has yet to response. However, we also asked AT&T, which owns DIRECTV, for a clarification, saying it appears the game won’t be produced by Fox in 4K. An AT&T spokesman last night issued this statement.

“You are correct. We are updating the website,” the AT&T spokesman said.

As of 4:30 a.m. ET on Friday, DIRECTV had not updated the site, but presumably will later today.

Here’s a screen grab of the DIRECTV’s 4K HDR schedule page from earlier in the week:

The Rams-Packers contest, which will be played at Lambeau Field in Green Bay, will start at 4:30 p.m. ET on Saturday. The Rams (11-6) made it to this round by defeating the Seahawks last Saturday, 30-20. The Packers (13-3) advanced by winning the NFC North division.

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— Phillip Swann