AT&T: What Will It Do With U-verse?

5 comments

Q. You’ve written a lot about AT&T’s plans for DIRECTV, but what about U-verse? Are they going to keep it going or do they plan to shut it down? — Rita, Clemson, South Carolina. 

Rita, the AT&T-owned U-verse will celebrate its 14th anniversary this June, but I would be surprised if it turns 15. Let me explain.

AT&T has declared that its new Internet-based TV service, AT&T TV, is now its primary video service, eclipsing even DIRECTV which still has roughly 16 million subscribers. AT&T TV delivers programming packages similar to DIRECTV (although identical; see this article), but it does not require a dish or satellite receiver. Instead, AT&T sends you a company-branded set-top that delivers the signals to your TV over your Internet service.

Update: AT&T Stops Selling U-verse TV.

AT&T officials have said that DIRECTV will now be marketed primarily in rural areas where high-speed Internet access is limited.

So if AT&T is willing to start treating DIRECTV like the ugly stepsister, what does that mean for U-verse, which has only four million subscribers?

Well, for starters, AT&T has stopped taking online orders for U-verse. (It’s still taking online orders for DIRECTV.) When you go to AT&T’s U-verse web page, you’re told that “U-verse TV is now available only by phone.”

And from there it gets worse.

AT&T’s U-verse page — yes, the page supposedly dedicated to promoting U-verse — features large picture of the AT&T TV set-top, accompanied by several bullet points on why you should get AT&T TV. And underneath the picture is a large graph detailing all the ways that AT&T TV is ‘better’ than U-verse!

I can’t recall ever seeing a company trash its own product on its own web site. Simply amazing.

Rita, I think you’ll see AT&T start offering U-verse subscribers incentives to switch to AT&T TV in the coming months, perhaps beginning when the Coronavirus outbreak has subsided. Then, sometime next year, the company will shut down U-verse entirely, offering its customers AT&T TV as an alternative.

Rita, hope that answers your question. Happy viewing, and stay well!

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5 comments on “AT&T: What Will It Do With U-verse?”

  1. Some features “sound” good, 500 Hrs of DVR, Unlimited recordings at the SAME time.

    But what about the number of TV’S you can have ?
    Is there a charge for additional TV’S ?

    What Packages does AT&T TV have ?
    They do NOT mention the “SELECT” Package. (The Popular NO sports package)

    Did they DROP the “CONTRACT” ?

  2. Can you use “Anyone’s” Internet (like Comcast, Spectrum, etc.)
    or do you have to Use AT&T’s FIBER Internet or U-Verse internet ?

    If you can Only use AT&T’s U-Verse Internet,
    will it still have PIXILATING and FREEZING ?

    Many people DON’T realize there is a “DISTANCE” issue from the “Neighborhood” U-Verse BOX
    I think that is why AT&T wants to Drop U-Verse TV

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