DIRECTV, U-verse Lower Prices For New Subscribers


AT&T, which lost roughly four million TV subscribers in 2019, has quietly dropped the price for new subscribers to its two leading TV services, DIRECTV and U-verse.

New subscribers to DIRECTV can now pay $49.99 a month for the first year of its Select plan (155 channels), compared to $59.99 previously; $59.99 a month for the first year of its Choice plan (185 channels), compared to $69.99 a month previously; and $74.99 a month for the first year of its Ultimate package (250 channels), compared to $84.99 a month previously.

The plans require a two-year agreement. Starting month 13, the  monthly rate goes to $85 a month for Select; $115 a month for Choice; and $142 for Ultimate.

AT&T has also lowered the first year price for U-verse’s U-Family plan, the company’s basic plan with 180 channels, from $59.99 a month to $49.99 a month. The price goes to $87 a month in month 13.

The telco this week unveiled the new prices at its web site, and the web site without a formal announcement. The offer’s fine print says the new pricing structure is good until March 28, 2020.

AT&T has struggled to attract and keep subscribers to both U-verse and DIRECTV since assuming control over the latter in 2015. The two services have combined for a net loss of six million subscribers in the four and one-half years since AT&T officially purchased DIRECTV.

While cord-cutting is a contributor to the defections, rival pay TV service Comcast has lost ‘just’ 1.1 million subscribers during that time, far less than the six million lost by AT&T. (Comcast had 22.2 million at the end of the second quarter of 2015.)

AT&T now sits behind Comcast in total video subscribers. The cable operator reported having 21.2 million at the end of the fourth quarter of 2019 after losing 149,000 in the period.

The telco giant reported that DIRECTV and U-verse had 20.4 million subscribers at the end of the fourth quarter of 2019 after it lost 945,000 combined in the three month period. (AT&T no longer breaks out the subscriber numbers for DIRECTV and U-verse, choosing instead to combine them.)

Clearly, AT&T hopes the lower prices will make the first quarter of 2020 look a bit better.

Final note: There is no corresponding price cut for AT&T TV Now, the company’s live streaming service.

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7 comments on “DIRECTV, U-verse Lower Prices For New Subscribers”

  1. I don’t want to leave Directv but AT&T seemingly wants me to leave. Best case scenario – they sell it off to a company that cares.

  2. I just ditched Directv for Youtube TV and couldn’t be happier. Picture quality is MUCH better (1080p vs. 1080i and no compression. Big difference). Audio is only stereo vs. DD 5.1 for now but I only turn on the home theater to watch movies anyway. And you can’t beat $50 bucks vs. $95 and climbing from Directv.

  3. Had direct TV for 17 years. Switched to Uverse last year.
    Sorry I did.
    Poor equipment all ways here working on it.
    Poor service department.
    Call center must be in Pakistan can’t understand anyone.
    It takes hours to work through a minor reboot of system.

    Price goes up $25 after 10 months. They find extra charges to hit you with.

    1. It is also an AT&T DISASTER, Only Worse.
      Uverse is the Lowest form of TV service in Existence.
      They DON’T have Customer Service.
      Why did you switch to Uverse ????

  4. AT&T should worry about their current customers! I just cancelled UVerse last week when the price increased to $145 on my last bill. I’m now happily hooked up to a TV antenna and waiting for my Amazon Fire Stick.

  5. Why are the deals ALWAYS for new customers??? Been with them since 1995 & get nothing but grief since AT&T took over. Rude customer service who talk over you & in circles! NO customer appreciation & have said leave AT&T if you want to….& then they wonder why customers are leaving!!!!

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