Q. I’ve been looking for DIRECTV Now on the Internet this morning and I can’t find it. Do you know what happened to it? There’s just stuff about AT&T, which I hate! — Cheryl, Cincinnati.
Cheryl, don’t worry. The DIRECTV Now live streaming service still exists, but it has a new name: AT&T TV Now.
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AT&T announced a few weeks ago that it would change the DIRECTV Now name to AT&T TV Now. And this morning, it made it official. (Sorry if you hate AT&T, but they do own the live streaming service and can do anything they want with it.)
Everything else is the same. Just like DIRECTV Now, AT&T TV Now still has two base packages for new customers: $50 a month and $70 a month. And it still has the old plans (“Live a Little,” “Go Big” etc.) for customers who subscribed prior to the pricing and packaging changes it introduced earlier this year.
So why did AT&T change the DIRECTV Now name?
Since it purchased DIRECTV’s satellite TV service in 2015, AT&T has hinted that it wanted to put all of its TV services under the AT&T banner. (In addition to DIRECTV, the satcaster, and the newly-named AT&T TV Now, AT&T owns the U-verse TV service.)
The company believes that AT&T is more powerful than the DIRECTV brand name, which certainly is arguable considering DIRECTV accumulated more than 20 million subscribers over 25 years.
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But that’s what AT&T believes. So, today, DIRECTV Now is no more.
Now the question is whether AT&T will change the name of DIRECTV itself.
Have a question about new TV technologies? Send it to The TV Answer Man at swann@tvpredictions.com. Please include your first name and hometown in your message.
— Phillip Swann
God I hope they don’t change the name. That would allow the possibility that So Bell ( which is what AT&T really is.. the backward TX telephone CO. they always were) could still sell the whole shebang to a company that would know how to run the Service. At this point I even think Dish would be a better operator?
I want my channels back, just settle with Nexstar and stop holdind customers hostages !!!!!!$$$$$$$$$$$$$$$
I’m going to forget all cable channels and all DirecTV stuff and just stick to an antenna and get movies at the library which are free screw DirecTV I’m going home.
They want a 24 month contract plus they have a cancellation fee. I’m done. I’m moving to Sling.
It doesn’t matter what the name is, they treat the DirecTV Now subscribers like evil stepchildren! If AT&T is so damn powerful why do the DIRECTV customers have CBS & NFL networks, and DirecTV Now customers don’t? We also can’t call customer service we have to live chat with people who lie to you!
They need to treat us all the same. They get paid and they will be losing more customers now that it’s football season. AT&T NEEDS TO STOP WITH BS AND GET THE NETWORKS BACK TO THE DIRECTV NOW CUSTOMERS, WHILE THEY STILL HAVE CUSTOMERS!
AT&T suck dIRECTV was better, people
I want my CBS station back. I hate this. Has DISH lost CBS also?
If they Drop the “DirecTV” name, were screwed.
It is confusing enough now.
They changed the name on the DirecTV bill to AT&T
How do you differentiate AT&T LAND LINES from AT&T DirecTV, plus all the other AT&T Products ?
But as usual att$t and yes used the sollar sign in purpose, has messed a great service. All of my tv and movie needs were based on DirecTV now. I’m grandfathered in to one of there plans but pay dearly for it
I’m shopping for other steaming services. There are channels I love that apparently the money hungry assholes at at$t can’t settle a contract with. Well good luck with that. Price increases, having to be grandfathered into a.plan, loss of channels. Yeah I’m about done.
I don’t understand why we are having channels that are free on an antenna that are free. Theses basic channels should not be taken a way. I have direct tv and they have taken channels 24 and 30 and many more. But i don’t see a change in our bill not having theses channels. But still being charged so why are they fighting over channels. If this doesn’t get resolved i will cancel my subscription and looks like next people will be losing jobs due to all of this crap. M in Hernando Ms
Why have my bill gone up from 42.80 to 53.50 this is a bunch of bull without notifying me.?