DIRECTV is now taking orders for the 2019 NFL Sunday Ticket and, as reported last March by TVAnswerman.com, the satcaster has not raised the price for existing customers.
The basic Sunday Ticket, which includes all out-of-market Sunday afternoon games, this year cost $293.94, which is the same price as the 2018 basic package.
The Sunday Ticket Max plan, which includes additional features such as a Fantasy Channel and Red Zone channel, is also staying at $395.94, the same price as last year.
For the last several years, DIRECTV has raised the price of the Sunday Ticket to help offset the $12 billion it paid to secure an eight-year exclusive contract with the league to carry the games. Last year, for example, DIRECTV raised the price of the basic plan by 4.2 percent.
However, the NFL has revealed that it has an opt-out in the agreement which could permit it to sell all or part of the Ticket to other providers after the 2019 season. (The 2019 season will mark season five in the eight-year deal.) NFL Commissioner Roger Goodell has said he’s interested in selling at least some part of the Ticket to a streaming service, although that could be DIRECTV Now, DIRECTV’s sister service.
News of the opt-out has upset some DIRECTV satellite subscribers who have commented on social media sites that they will drop DIRECTV if it does not continue carrying the Sunday Ticket as an exclusive. The decision to keep prices firm for 2019 could help soothe those angry feelings, at least in the short term.
Note: The 2019 prices are for existing subscribers. DIRECTV is offering the Ticket for free to new subscribers if they agree to a 2-year contract.
— Phillip Swann