Q. I have really had it with AT&T. I’ve had DIRECTV Now since the beginning, but they just raised the price of HBO from $5 a month to $15 a month. How could they do that? — Jen, Marina Del Rey, California.
Jen, that is both true and false. Let me explain.
When AT&T decided to change its program packages for new customers, it included HBO for free in both the $50-a-month Plus plan and the $70-a-month Max plan. Previously, the live streaming service offered four different packages (starting at $40 a month) for new customers, which included an option to add HBO for $5 a month.
So for existing customers who now subscribe to HBO, your $5-a-month fee will not change, unless you decide to drop the premium channel and try to add it again later. If you do that, the price at that time will be $15 a month.
And if you don’t have HBO now and want to subscribe later, the price will be $15 a month as well.
These changes are expected to become effective for existing subscribers sometime this week. The two packages (and prices) for new customers went into effect last month.
So, bottom line: If you are an existing DIRECTV Now customer with HBO, don’t drop it unless you want to pay an additional $10 a month later.
Jen, hope that clarifies the situation. Happy Viewing!
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— Phillip Swann