If you asked someone which TVs sell best, you would probably get such answers as Vizio, Samsung, Sony or LG. And while those big brands continue to top many best-selling TV lists, a relatively little-known TV manufacturer named TCL is blowing everyone away at Amazon.com.

TCL, a Chinese company, today holds seven of the top 10 spots on Amazon’s best-selling TVs list.

To see today’s top-selling TVs at Amazon, click here. 

The sets include a TCL 40-inch 1080p HDTV with Roku inside ($179); a 50-inch 4K TV with Roku inside ($299); and a 32-inch 720p HDTV with Roku ($129).

You may think that today is an unusual one for TCL to top the Amazon charts, but the manufacturer normally holds the top one or two spots on the list thanks to its lineup of budget TVs. TCL’s success at Amazon is a likely sign that many online shoppers are more inclined to buy an inexpensive set, as opposed to retail shoppers who might be more receptive to buying a larger-screen (and more expensive) TV from a name brand. While TCL’s sales are climbing in the U.S., the manufacturer still trails longtime heavyweights such as Samsung and LG in overall sales.

Insignia, another relatively little-known brand, holds Amazon’s second best-selling TV spot with a 39-inch set with Fire TV inside. The Smart TV combo is going for just $149. Toshiba and a different Insignia set round out the top 10 best-selling TVs today at Amazon.

To see today’s top-selling TVs, click here.

— Phillip Swann