FuboTV, the live streaming service with a sports emphasis, today increased the monthly price for its base plan from $44.99 a month to $54.99 a month.

Click Amazon: See Today’s 1-Day-Only Deals!

The base plan includes more than 90 channels, including many basic cable channels, and regional sports channels in most markets. FuboTV today also increased the price of its expanded plan, called fubo Extra (110 channels), from $49.99 a month to $59.99 a month.

FuboTV last increased its base price a year ago when it bumped it from $39.99 a month to $44.99 a month. However, the latest hike continues a trend among live streaming services to raise prices to help offset the escalating cost of acquiring channels.

DIRECTV Now, the live streaming service owned by AT&T, recently raised its base price from $40 a month to $50 a month. And Hulu last month raised the price of its live service from $39.99 a month to $44.99 a month.

Live streaming services were popular with cost-conscious consumers when they began sprouting up a few years ago. DIRECTV Now at one point offered its base plan for just $10 a month for the first three months.

But the streamers have concluded that they can’t be profitable by continuing to deliver prices significantly lower than what cable and satellite TV operators offer.

— Phillip Swann