If you’ve been waiting for Hulu to lower its price again, wait no more. The streaming service this week dropped the cost of its ad-included Video on Demand plan from $7.99 a month to $5.99 a month.

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The company announced last month that it planned to offer the VOD service at $5.99 starting this month, but it made it official on Tuesday. However, consumers interested in Hulu’s multi-channel, live streaming service should know that it has now risen from $39.99 a month to $44.99 a month.

The streamer dropped its base VOD price to $5.99 a month for several months in 2018, and the move paid off with a net addition of eight million subscribers during the year, bringing its year-end total to 25 million.

On January 3 of this year, Hulu returned the price to $7.99 a month, but is likely lowering it again to exploit Netflix’s recent decision to raise its premium and standard plan prices by $2 a month.

Hulu’s no-ad VOD plan is staying at $11.99 a month, the company said.

In addition to the $5.99 a month price, Hulu is offering the VOD package as a one-month free trial.

— Phillip Swann