Hulu has extended its 99-cents-a-month holiday subscription offer after its web site crashed last night due to high demand.

New and eligible returning customers (those who have not subscribed in the last 12 months) now have until 1 p.m. ET today to sign up at the Black Friday rate.

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The 99-cent deal, which began last week, was scheduled to expire early this morning. However, the streaming service’s sign-up page crashed when a large number of people tried to subscribe during the last few hours of the offer.

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The 99-cent offer is good for Hulu’s limited-commercial, basic subscription Video on Demand plan, which normally costs $7.99 a month.

“The issue impacting sign ups tonight has been resolved. To ensure you’re able to sign up for our Black Friday promo, we’ve extended the offer through tomorrow. New & eligible returning subs have until 10AM PST (1 p.m. ET on Tuesday) to get Hulu for $.99/m for a year,” Hulu’s Twitter customer support team tweeted at 1:12 a.m. ET this morning.

— Phillip Swann