Q. I have DIRECTV and the 4K channels. My question is whether DIRECTV will show the Super Bowl in 4K. What do you think? — Dick, Dunkirk, Maryland.
A. Dick, while 4K TVs have been sold in retail stores for several years now, the Super Bowl has yet to be broadcast in the new picture format. Not only that, there hasn’t even been a single regular season NFL game in 4K! NBA and MLB games have been available in 4K, but not the NFL.
But could that change with the 2019 Super Bowl? And if CBS, which has the live TV rights to the game, does broadcast in 4K, will DIRECTV air it in 4K?
To date, there has been no indication that CBS is planning a 4K edition of the 2019 Super Bowl, which will be held in Atlanta, Georgia. The network has not publicly addressed the possibility, which is a little concerning considering we are at the mid-point of the 2018 season.
But that said, I think you’ll see the 2019 Super Bowl in 4K. And DIRECTV, which has a live 4K channel, would undoubtedly offer it in 4K.
I am relatively confident in my prediction because CBS is familiar and comfortable with producing a big event in 4K. For instance, DIRECTV has aired CBS’ coverage of The Masters in 4K as well as other golf tournaments. So CBS has an appreciation of the benefits of investing in a 4K production.
Plus, industry estimates show that more than 20 percent of U.S. homes will likely have 4K TVs by February 3, 2019, the day of the game. That should be more than enough to entice CBS to invest in a 4K broadcast.
But we’ll see. If CBS goes 4K, my guess is that we will get the announcement next month, shortly before the beginning of the playoffs.
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— Phillip Swann
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