Amazon today is holding its annual ‘Black Friday in July’ day. Called Prime Day, the promotion features significant discounts on thousands of products including televisions, streaming devices and other TV-related devices.

(Note: The discounts are exclusive for Amazon Prime members. If you don’t have a Prime membership, you will not be able to purchase products for the lower prices.)

While Prime Day won’t officially start until 3 p.m. ET today, Amazon has already slashed prices on many products including the Amazon Echo Show, which is now $129 ($100 off the regular price); the Amazon Echo Dot, which is now $29.99 (compared to the regular price of $39.99); and the Toshiba 50-inch 4K Fire TV edition, which is now $289.99 (compared to the regular price of $399.)

The Prime Day promotion will last 36 hours. To see more Amazon Prime Day discounts, you can click below:

Amazon Prime Day!