Q. I remember reading a story you wrote awhile back about DIRECTV Now being just $10 a month. Is that deal still good? I would be very tempted at that price. — Tammy, Harrisburg, Pennsylvania.
Tammy, I have good news for you. The offer is still good. And here’s how it works:
DIRECTV Now is offering a time-limited deal for new customers: $10 a month for the first three months of its ‘Live a Little’ package which includes more than 60 live channels.
The Live a Little plan normally costs $35 a month. However, DIRECTV Now says that if you insert the code, YESNOW3, at checkout, you will get the $35 plan for just $10 a month for three months. That’s a $25 savings per month.
Please take note that the $25 monthly discount is good for any DIRECTV Now plan. For example, if you get the ‘Gotta Have It’ plan, which includes more than 120 channels, you will pay $45 a month in each of the first three months. (The Gotta Have It plan normally costs $70 a month.)
The price will return to normal after the three month promotion, but you can cancel at any time. So if you cancel before the three months are up, you can get three months of 60 live channels (Live a Little) for just $30 total.
DIRECTV Now does not say at its web site when the $10 a month promotion will end. But it does say that new customers who take advantage of the deal are not eligible for the service’s traditional seven-day free trial.
I suspect the DIRECTV Now $10 offer has generated a significant number of subscribers because I have received a significant number of e-mails asking about it!
AT&T, which owns DIRECTV Now, recently said the live streaming service had nearly 1.5 million subscribers at the end of the first quarter. That’s impressive after 15 months in business, but it still trails Sling TV, which had roughly 2.3 million at the end of the first quarter.
It would seem that AT&T’s $10 offer is directed at undercutting Sling TV’s enticing $20 a month plan which it has offered since its debut three years ago. Considering that DIRECTV Now added more than 300,000 net subs in the first quarter while Sling added slightly more than 100,000, the strategy may be working.
Last note: The Live a Little plan, which is DIRECTV Now’s least expensive package, includes such basic cable favorites as ESPN, ESPN 2, MTV, CNN, HGTV, A&E, AMC, Fox News, MSNBC, Disney, Disney Junior and TBS.
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— Phillip Swann