Roku is now offering one free month of fuboTV, the live streaming service, with the purchase and activation of a new Roku streaming player or Roku TV. 

The offer, which is good until July 8, is available at such retailers as Amazon, Best Buy, Walmart and Target. (Note: The deal is only available to new Roku customers.)

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FuboTV offers more than 70 channels for $44.99 a month, with the first month for $19.99. (There is also a seven-day free trial.)

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FuboTV is competing with DIRECTV Now, Sling TV, PlayStation Vue and other live streamers for consumers looking for an alternative to traditional pay TV service from cable and satellite operators.

While fuboTV’s lineup features more sports channels than its live streaming rivals, it also includes such cable basics as the USA Network, the Food Network, National Geographic, FX, CNBC, Fox News and HGTV.

The list of national sports channels on fuboTV includes NBA TV, the NFL Network, the Olympic Channel and the Big Ten Network. For an extra $8.99 a month, you can add fubo’s ‘Sports Plus’ plan which has 15 more sports channels, including six feeds from the Pac 12 Network.

However, note that fuboTV does not offer ESPN, arguably the leading sports network.

You can see a complete list of fubo’s channels here.

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– Phillip Swann