AT&T is planning to launch a $15-a-month streaming service that will not include sports channels, according to a report from Washington Post tech reporter Brian Fung.
Randall Stephenson, AT&T’s CEO, made the disclosure yesterday during his testimony in the trial for the federal lawsuit over AT&T’s proposed merger with Time Warner.
Fung tweets that Stephenson said the $15-a-month plan will be launched in the coming weeks and will be called AT&T Watch.
AT&T last November filed a trademark application for the logo, Watch TV, which it said would be used for an app that streams content to a variety of devices, including computers, tablets, phones and televisions.
However, it has not requested a trademark for ‘AT&T Watch.’ It’s possible that Stephenson meant ‘Watch TV’ when he said AT&T Watch in his testimony. (AT&T has also requested a trademark for ‘AT&T TV.’)
The new service would seem headed to compete with Philo, which last November launched a non-sports, 37-channel streaming plan for $16 a month. Philo’s package includes such basic cable channels as A&E, AMC, Discovery, TV Land, History, MTV, Comedy Central, HGTV, Nick Jr.
It’s unclear which channels AT&T will offer in its new slimmed-down plan.
AT&T’s $15-a-month plan would be a supplement service to the company’s already-existing DIRECTV Now streaming plan which starts at $35 a month.
— Phillip Swann