YouTube TV, the live streaming service owned by Google, today officially changed its monthly price from $35 to $40.

The price hike was expected. YouTube revealed last month that it would increase the monthly fee when it added several Turner-owned channels including TNT, TBS, CNN, truTV, Cartoon Network, Adult Swim and Turner Classic Movies.

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This was the first time that YouTube TV has raised its price since it debuted a year ago.

The streamer is maintaining the old $35 monthly price for existing customers.

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The YouTube TV price hike for new customers could be the beginning of a trend in the fledgling live streaming industry. fuboTV, the sports-heavy streaming service, recently changed its price from $39.99 a month to $44.99 a month. (fuboTV charges just $19.99 the first month, however.) And PlayStation Vue raised its monthly fees last year.

While Sling TV, Hulu Live and DIRECTV Now are holding the line for now, the live streaming industry as a whole seems close to concluding that it needs to raise prices to make a profit.

— Phillip Swann