YouTube TV, the live streaming service owned by Google, yesterday added the MLB Network and NBA TV channels.
In addition, the streamer said it would soon add MLB.TV, the baseball league’s package of out-of-market games. YouTube TV did not offer a date for when customers can sign up, or a price, but the online plan normally costs $115.99 for the season.
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The addition of the MLB Network channel, and MLB.TV, is part of a new partnership agreement between YouTube TV and Major League Baseball. YouTube TV will also be a sponsor at the 2018 and 2019 World Series and its advertisements will be featured during regular season games.
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YouTube TV, which offers more than 50 channels for $35 a month, clearly believes that live sports is a key to building a larger streaming audience. (Note: YouTube TV’s price for new customers rises to $39.99 a month on March 13.)
The service launched roughly a year ago, but analysts have estimated that it still has fewer than 500,000 subscribers. In contrast, the owners of rivals Sling TV and DIRECTV Now have said they have approximately 2.2 million and 1.2 million respectively.
YouTube TV also said yesterday that it would soon add the NBA League Pass, the league’s package of out-of-market games.
— Phillip Swann
@swanniontv
— Phillip Swann
From the email from YouTubeTV: “Just in time for baseball season, and with basketball already in full gear, MLB Network® and NBA TV are now included in your membership at no extra cost.”
I was referring to MLB.TV
No mention of MLB.TV to subscribers, yet.
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