DIRECTV Now is offering a time-limited deal for new customers: $10 a month for the first three months of its ‘Live a Little’ package which includes more than 60 live channels.

The Live a Little plan normally costs $35 a month. However, DIRECTV Now says that if you insert the code, YESNOW3, at checkout, you will get the $35 plan for just $10 a month for three months.

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The price will return to $35 a month after the three month promotion, but you can cancel at any time. So if you cancel before the three months are up, you will wind up getting three months of 60 live channels for just $30.

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DIRECTV Now does not say at its web site when the $10 a month promotion will end. But it does say that new customers who take advantage of the deal are not eligible for the service’s traditional seven-day free trial.

The Live a Little plan, which is DIRECTV’s least expensive package, includes such basic cable favorites as ESPN, ESPN 2, MTV, CNN, HGTV, A&E, AMC, Fox News, MSNBC, Disney, Disney Junior and TBS.

— Phillip Swann