AT&T has revealed that DIRECTV will carry portions of this month’s 2018 Winter Olympics from Seoul, Korea in 4K, and 4K HDR (High Dynamic Range).
Comcast-owned NBC announced last month it will distribute coverage of the games in 4K and 4K HDR to participating pay TV providers. (NBC has the exclusive broadcast rights to the Winter Olympics in the United States.)
But until now, no pay TV operator had publicly said it would take NBC up on its offer and show the Winter Olympics in 4K and/or 4K HDR. The games begin this week with the opening ceremony on February 8.
But AT&T disclosed yesterday on its DIRECTV subscriber forum that it will offer coverage of the Olympics in 4K, and 4K HDR, from February 8 through February 25. The company said the 4K footage will air on DIRECTV’s live 4K channel, which is 106.
The 4K HDR video from South Korea will include the Opening Ceremony, ski jumping, short track speed skating, figure skating, hockey and snowboarding. NBC says it will produce as many as four events in 4K HDR on each day of the games.
The network offered some video of the 2016 Rio Summer Games in 4K. But that did not include HDR which can increase the picture’s vividness and realism.
Like it did with its 4K coverage of the 2016 Summer Olympics, NBC’s 2018 Winter Olympics video in 4K will be made available on a 24-hour delay.
— Phillip Swann