NBC will distribute some of next month’s 2018 Winter Olympic Games from Seoul, Korea in 4K and HDR (High Dynamic Range.), writes Multichannel News.
The network, which has the exclusive U.S. broadcast rights to the games, offered some video of the 2016 Rio Summer Games in 4K. But that did not include HDR which can increase the picture’s vividness and realism.
Like it did with the Rio 4K coverage, the 2018 Winter Olympics video in 4K will be distributed on delay to participating pay TV partners.
No cable or satellite operator (including Comcast, which owns NBC) has announced if it will offer the 4K HDR video. But DIRECTV and Dish are possible candidates. Both satcasters have offered both live and recorded 4K programs to their subscribers, and DIRECTV has actually aired sporting events in 4K HDR.
The 4K HDR video from South Korea will include the Opening Ceremony, ski jumping, short track speed skating, figure skating, hockey and snowboarding. NBC says it will produce as many as four events in 4K HDR on each day of the games.
NBC will begin coverage of the 2018 Winter Games on February 8.
“Providing the highest quality viewing experiences on the TV and across devices for the biggest and best moments in sports and entertainment has always been our top priority,” said Matt Strauss, Comcast’s executive vice president of Xfinity Services. “The Olympics brings us together unlike any event to experience the incredible emotions and heart-pounding moments that take our breath away, and we are proud to partner with NBCUniversal to bring the Winter Games to viewers across the country in pristine 4K HDR for the first time.”
— Phillip Swann