News Ticker

NBC to Offer Winter Olympics In 4K HDR

It's unclear which TV providers will carry it, though.

NBC will distribute some of next month’s 2018 Winter Olympic Games from Seoul, Korea in 4K and HDR (High Dynamic Range.), writes Multichannel News. 

The network, which has the exclusive U.S. broadcast rights to the games, offered some video of the 2016 Rio Summer Games in 4K. But that did not include HDR which can increase the picture’s vividness and realism.

Like it did with the Rio 4K coverage, the 2018 Winter Olympics video in 4K will be distributed on delay to participating pay TV partners.

Click Amazon: Today’s 1-Day-Only Deals!

No cable or satellite operator (including Comcast, which owns NBC) has announced if it will offer the 4K HDR video.  But DIRECTV and Dish are possible candidates. Both satcasters have offered both live and recorded 4K programs to their subscribers, and DIRECTV has actually aired sporting events in 4K HDR.

Click Amazon: Today’s 1-Day-Only Deals!

The 4K HDR video from South Korea will include the Opening Ceremony, ski jumping, short track speed skating, figure skating, hockey and snowboarding. NBC says it will produce as many as four events in 4K HDR on each day of the games.

NBC will begin coverage of the 2018 Winter Games on February 8.

“Providing the highest quality viewing experiences on the TV and across devices for the biggest and best moments in sports and entertainment has always been our top priority,” said Matt Strauss, Comcast’s executive vice president of Xfinity Services. “The Olympics brings us together unlike any event to experience the incredible emotions and heart-pounding moments that take our breath away, and we are proud to partner with NBCUniversal to bring the Winter Games to viewers across the country in pristine 4K HDR for the first time.”

Click Amazon: See the New 2018 Deals!

— Phillip Swann

About TV Answer Man (1246 Articles)
The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than two decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television.

5 Comments on NBC to Offer Winter Olympics In 4K HDR

  1. Will any of the NBC TV stations broadcast in 4k?

  2. TV Answer Man // January 17, 2018 at 5:55 am // Reply

    No news yet on who will carry.

  3. Is it even possible for 1080i channels to broadcast in 4K?

  4. Comcast still does not have any 4K boxes to watch it in 4K. They have been supposed to have been available since 2016.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: