Apple today finally added the Amazon Video app to the Apple TV streaming lineup, the first concrete sign that relations between the two industry giants have normalized.
The two companies had been feuding since 2015 when Amazon announced it would stop selling Apple devices that competed directly with its devices, such as Fire TV devices and tablets.
Returning fire, Apple refused to include the Amazon Video app on its Apple TV streaming device.
However, several publications reported last spring that a truce had been reached, clearing the way for Amazon Video to return to the Apple TV and, presumably, for Amazon to once again begin selling competing Apple products.
However, as of this morning, the etailer is still not offering the Apple TV on its site, although it does offer some Apple TV accessories.
Amazon is now involved in a similar battle with Google over competitive products. The latter is threatening to pull YouTube from Fire TV devices unless Amazon begins selling Google products such as the Chromecast.
Pictured above: Good Girls Revolt, an Amazon original drama.
— Phillip Swann