Amazon today is offering 18 new ‘Deals of the Day’ to kick off its Cyber Monday week sale , which includes even more price cuts on Amazon devices, televisions and other electronics.

Today’s ‘Deals of the Day’ include 56 percent off a Philips Air Fryer; 30 percent off Bowflix fitness products; up to 30 percent off select toys; 35 percent off Columbia down jackets; 25 percent off Zipbuds Bluetooth In-Ear Headphones; and 40 percent off select Tegu magnetic wooden block toys.

To see all of today’s daily deals, click here. 

The etailer’s Black Friday sale ended yesterday, but Amazon is also continuing a number of sharp discounts on such company products as the:

Kindle Paperwhite ereader — $30 off

Amazon Echo Dot — $29.99 (normally $49.99)

Amazon Fire TV w/Alexa remote: $24.99 ($15 off)

Amazon Fire 7 HD Tablet -$29.99 (normally $49.99)

New Amazon Echo — $79.99 (normally $99.99)

Amazon Echo Show — $179.99 (normally $229.99)

Amazon Fire HD 10 – $99.99 (normally $149.99)

In addition, Amazon’s Cyber Week sale includes some new deals, some of which are now live. (Others will see the discounts beginning on Monday.)

* Sony 55-inch 4K Smart TV — $598

* 55-inch 4K Smart TV — $224 (Amazon has not revealed the name brand yet.)

* 40-inch 1080p Smart TV — $179 (Amazon has not revealed the name brand yet.)

* Sony 49-inch Smart 4K TV — $528

* 30 percent off select monitors from Dell, Samsung and ASUS.

To see the entire Amazon Cyber Monday week sale, click here

— Phillip Swann