Amazon today is offering 37 ‘Deals of the Day’ as part of its Black Friday week sale with plunging discounts on everything from televisions to PC desktops to speakers and printers.

The etailer has been doing a handful of ‘Deals of the Day’ since it launched its Black Friday week sale on November 17. However, the company yesterday increased the number to 22 and today the ‘Deals of the Day’ jumped to 37.

Today’s ‘Deals of the Day’ include 50 percent off robot vaccums; 30 percent off a Segway miniPro; 33 percent off a Samsung 40-inch, 1080p Smart HDTV; 70 percent off Samsonite 2-piece spinner sets; 40 percent off select furniture and mattresses; 50 percent off a ’23 and Me’ DNA kit; up to 45 percent off Lenovo detachable laptops; and up to 40 percent off DOSS portable Bluetooth speakers.

Also notable: Amazon is offering Rebecca Minkoff handbags for 55 percent off, and 30 percent off the Ring Security Cam and Solar Panel bundle.

To see all of today’s daily deals, click here. 

In addition, Amazon has slashed prices on select televisions, and various Amazon devices. For instance:

Amazon Fire TV w/Alexa remote: $24.99 ($15 off)

Amazon Fire 7 HD Tablet -$29.99 (normally $49.99)

New Amazon Echo — $79.99 (normally $99.99)

Amazon Echo Show — $179.99 (normally $229.99)

Amazon Fire HD 10 – $99.99 (normally $149.99)

Amazon Echo Dot — $29.99 (normally $49.99)

LG 55-inch OLED 4K Smart TV – $1,496 (35 percent off)

Sony 65-inch 4K Smart TV: $1,199 (20 percent off)

Kindle Paperwhite ereader — $30 off

TCL 55-inch 4K Smart TV w/Roku inside — $369 (38 percent off)

Samsung 55-inch 4K Smart TV — $549

To see the entire Amazon Black Friday sale, click here

— Phillip Swann