Amazon today is offering 22 ‘Deals of the Day’ as part of its Black Friday week sale with discounts on some products as high as 78 percent.

The etailer has been doing a handful of ‘Deals of the Day’ since it launched its Black Friday week sale on November 17. However, the company today increased the number to nearly two dozen.

Today’s ‘Deals of the Day’ include up to 60 percent off New Balance apparel and shoes; 55 percent off iRobot Vacuum Cleaners; 33 percent off Sennheiser Wireless Headphones; up to 30 percent off baby toys and gear; and 78 percent off a portable jump starter.

To see all of today’s daily deals, click here. 

In addition, Amazon has slashed prices on select televisions, and various Amazon devices. For instance:

Amazon Fire TV w/Alexa remote: $24.99 ($15 off)

Amazon Fire 7 HD Tablet -$29.99 (normally $49.99)

New Amazon Echo — $79.99 (normally $99.99)

Amazon Echo Show — $179.99 (normally $229.99)

Amazon Fire HD 10 – $99.99 (normally $149.99)

Amazon Echo Dot — $29.99 (normally $49.99)

LG 55-inch OLED 4K Smart TV – $1,496 (35 percent off)

Sony 65-inch 4K Smart TV: $1,199 (20 percent off)

Kindle Paperwhite ereader — $30 off

TCL 55-inch 4K Smart TV w/Roku inside — $369 (38 percent off)

Samsung 55-inch 4K Smart TV — $549

To see the entire Amazon Black Friday sale, click here.

— Phillip Swann