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DIRECTV Now Will Give You a Free Apple TV

DIRECTV Now is now offering a free Apple TV (32GB) with 4K HDR content if you agree to pre-pay for four months of the live streaming service.

The deal is unquestionably a good value if you’ve been considering buying the new version of the Apple TV. Four months of DIRECTV Now’s basic plan (“Live a Little” package, which includes 60 channels) would come to $140 total while the Apple TV’s lowest price is $179.

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The deal effectively enables you to get the new Apple TV for a $39 discount.

The Apple TV includes the A10 X Fusion Chip, which helps the company’s new iPad Pro run faster, and more efficiently, and it supports DolbyVision HDR, which Amazon’s Fire TV, and Roku’s Ultra 4K and Premiere+ 4K, do not. (However, it should be noted that relatively few titles are available in DolbyVision HDR.).

The 32GB version costs $179 while the 64GB device goes for $199.

AT&T, which owns DIRECTV Now (and DIRECTV and U-verse), has struggled of late to generate new subs and keep old ones. The company lost 89,000 net video subscribers in the third quarter despite a 296,000 gain by DIRECTV Now.

The Apple TV giveaway is a continuation of a recent effort by AT&T to boost its overall sub numbers.

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The telco this month launched a promotion taking $25 off every DIRECTV Now package during the first month of service. And AT&T introduced new promotional prices for new DIRECTV and U-verse customers with the cheapest plan beginning at $35 a month for the first 12 months.

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— Phillip Swann

About TV Answer Man (745 Articles)

The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than two decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television.

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