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AT&T Wants You to ‘Watch TV’

AT&T has filed a trademark application for the logo, Watch TV, which would be used for an app that streams content to a variety of devices, including computers, tablets, phones and televisions.

The trademark request, which was filed with the U.S. Patent and Trademark Office on November 7, does not specify which service, or services, for which the app might be used. (If, that is, it’s ever used at all. Companies are not required to use a trademarked design or product once the trademark is received.)

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AT&T,  of course, now has three different TV services — DIRECTV, the satellite TV business, DIRECTV Now, the live streaming service, and U-verse, the company’s IPTV-based unit.

In addition, AT&T has said it soon plans to offer another version of DIRECTV over a proprietary Broadband-based service, the name of which the company has not revealed.

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While the ‘Watch TV’ moniker would seem unoriginal and, consequently, unworthy of a trademark, the design itself highlights the letters, ‘AT’ & ‘T’ in blue.

Here is the ‘Watch TV’ design for which AT&T has requested the trademark:

Trademark image

— Phillip Swann

About TV Answer Man (1540 Articles)
The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than two decades. He will report on the latest news and answer your questions regarding new devices and services that are changing the way you watch television.

1 Comment on AT&T Wants You to ‘Watch TV’

  1. “How do you do, fellow kids?” — AT&T

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