AT&T has filed a trademark application for the logo, Watch TV, which would be used for an app that streams content to a variety of devices, including computers, tablets, phones and televisions.
The trademark request, which was filed with the U.S. Patent and Trademark Office on November 7, does not specify which service, or services, for which the app might be used. (If, that is, it’s ever used at all. Companies are not required to use a trademarked design or product once the trademark is received.)
AT&T, of course, now has three different TV services — DIRECTV, the satellite TV business, DIRECTV Now, the live streaming service, and U-verse, the company’s IPTV-based unit.
In addition, AT&T has said it soon plans to offer another version of DIRECTV over a proprietary Broadband-based service, the name of which the company has not revealed.
While the ‘Watch TV’ moniker would seem unoriginal and, consequently, unworthy of a trademark, the design itself highlights the letters, ‘AT’ & ‘T’ in blue.
Here is the ‘Watch TV’ design for which AT&T has requested the trademark:
— Phillip Swann