AT&T has closed its Uverse.com site as the company seeks to convert its subscribers to DIRECTV, or DIRECTV Now.
The telco has yet to terminate the U-verse TV service, and U-verse subscribers can still use an app to stream programming as well as watch it on their home TVs via set-tops.
But the Uverse.com web site, which permitted customers to stream programming as well as learn more about the service’s plans, yesterday began redirecting to att.com. The entire Uverse site is no longer available. The Home Page redirects to ATT.com, while other site pages display 404 (“not found”) error messages. (Update, November 3: The redirect now goes to an ATT.com page that offers more information on the U-verse app; you still can not stream U-verse programming there, however.)
AT&T has allowed U-verse customers to stream their subscription channels and On Demand titles at Uverse.com since 2013. In addition, the site has been a one-stop source for U-verse programming and Internet plans since the service launched more than 10 years ago.
But since AT&T’s merger with DIRECTV in 2015, the telco has been actively trying to persuade U-verse subscribers to switch to its satellite TV service, DIRECTV, which permits its customers to stream their subscription channels at DIRECTV.com.
The decision to eliminate Uverse.com, including its streaming feature, could further prod Uverse customers to switch to DIRECTV, or DIRECTV Now, the company’s new live streaming service.
The TV Answer Man reported last month that AT&T had begun alerting U-verse subscribers that streaming would no longer be available at Uverse.com, starting at the end of October.
An AT&T spokesman told the TV Answer Man on October 17 that streaming would end so the company could “focus our U-verse streaming application development on core platforms.”
“We encourage our U-verse customers to take advantage of the other streaming applications available to them, including via IOS and Android platforms,” the spokesman added.
However, there was no indication at that time that the entire site would close, as it did yesterday. AT&T posted a notice yesterday at a customer forum that the site “would no longer be available.”
The TV Answer Man has asked AT&T for a comment this morning on this latest development and will report back here if we receive one.
— Phillip Swann