Amazon has begun its ‘Countdown to Black Friday’ sale with hundreds of products, including TVs and other electronics, now available at significant discounts.

The etailer traditionally kicks off a pre-Black Friday sale roughly three weeks before the actual holiday shopping event, which takes place on November 24 this year.

Amazon believes that the early sale entices ambitious shoppers to come to its site and stay there throughout the holiday season. On November 19, Amazon will launch its official Black Friday week sale with even more bargains.

Amazon says more pre-sale discounted products will be added each day, but electronics discounts posted this morning at the sale include:

Samsung 65-inch 4K Smart TV — $989 (42% Off)

Samsung UE510 28″ 4K Monitor (Certified refurbished) — $229

Cinemood 3-1 Magic Cinema Portable Projector — $299 (25% Off)

Andyer 805B Plus Portable Projector — $67.99 (55% off)

Bluedio Over-the-Ear Wireless Headphones — $74.99 (58% Off)

If you want to see the entire ‘Countdown to Black Friday’ sale, click here. 

— Phillip Swann