Comcast today added YouTube to the On Demand section on its X1 set-tops nationwide, the cable operator announced.
The app, which will enable Comcast subscribers to access YouTube’s user-generated videos and other content, will be part of the cable op’s Apps and Networks section of the X1 interface. (Pictured above: YouTube’s iJustine.)
The new Comcast feature will also permit YouTube viewers to use the Comcast remote to access content by voice command.
“Giving our customers seamless access to live, on demand and internet content in one place continues to be a key part of our strategy and we are excited to now add YouTube to the X1 experience,” said Matt Strauss, Comcast’s executive vice president of Xfinity Services. “By adding billions of YouTube videos to our video platform, we are taking our role as the aggregator of aggregators to a new level and reaffirming that X1 is the best place to easily discover and access all types of entertainment with the sound of your voice.”
X1 set-tops are now installed in more than 50 percent of Comcast video subscriber homes, the company says.
YouTube’s online videos will be featured throughout the Xfinity On Demand menu and available in the YouTube app.
— Phillip Swann