CBS yesterday revealed it will launch a 24/7 live sports streaming service later this year.

The network, which made the disclosure following the release of its second quarter report, said the service will be modeled after CBSN, its 24/7 live streaming news channel. That would suggest it will feature in-studio, anchored news reports and game highlights.

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Beyond that, however, CBS CEO Les Moonves was tight-lipped regarding what programming will be available on the sports streaming channels, which doesn’t even have a name yet.

“CBS is a big player in the sports world,” Moonves said, noting the network carries the NFL, NCAA football and basketball, golf and several other sporting events. “We are going to look to differentiate ourselves from the ESPNs and the Fox Sports and, well, we think we have a great opportunity for success.”

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However, don’t expect CBS to offer many, if any, of its NFL broadcasts on the new sports channel. Moonves yesterday reiterated his support for airing the games via traditional pay TV services and the non-streaming edition of CBS.

Still, yesterday’s announcement was more evidence that CBS is bullish on streaming. Moonves also revealed yesterday that he expects Showtime’s online channel, and CBS All Access, the network’s streaming service, will combine for four million subscribers by year’s end. (Note: Showtime is owned by CBS.)

He also said CBSN is now being offered to live streaming services as a standalone channel. fuboTV, the sports-heavy live streaming service, has already agreed to carry CBSN.
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— Phillip Swann