Amazon says it will sell a variety of televisions and TV-related products at steep discounts on its annual Prime Day, which will take place on July 11.

You can learn more about Amazon Prime Day here. 

This will be the third straight year that Amazon will hold a special, one-day sale for its Prime members who pay $99 a year to get such benefits as free two-day shipping and unlimited streaming of TV shows and movies.

This year’s Prime Day deals, which Amazon says will run as often as every five minutes, will actually start at 9 p.m. ET on July 10, but extend throughout July 11.

Amazon says the discounts, which will number into the hundreds of thousands in 13 countries, will feature a significant list of video-related products. However, the company is already warning that you better act fast when you see a deal you like.

“Prime Day will include amazing TV deals, with a variety of great brands including the all new Element 4K Ultra HD Smart LED TV – Amazon Fire TV Edition,” the company said in a press release. “Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out.”

Click Amazon: The 55-inch Element 4K TV w/Alexa voice: $649.

Amazon did not reveal any Prime Day prices, but consumers loved last year’s one-day sale so much that the company said it generated 50 percent more sales than the first Prime Day in 2015.

Leading up to Prime Day, Amazon is offering special sales on select categories, beginning with Prime members being offered Amazon Music Unlimited for four months for just 99 cents. The music streaming service offers tens of millions of songs on-demand.

Amazon is also offering up to 40 percent off a Kindle Unlimited membership, which offers unlimited access to more than one million books that can be read on computers, mobile devices, and Kindle e-readers.

You can learn more about Amazon Prime Day here. 

— Phillip Swann