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DIRECTV Now Offers Free Month to Best Buy Customers

Starting today, DIRECTV Now is giving away a one free month of its $35-a-month plan to any Best Buy customer who buys an Apple TV, Amazon Fire TV, Roku Premiere or Google Chromecast.

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The offer, which is good for both online and retail purchases of the streaming devices, extends until August 25.

The $35-a-month plan, called ‘Live a Little,” offers roughly 60 channels including A&E, AMC, BBC America, Comedy Central, ESPN, Fox News Channel and CNN, among many others.


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DIRECTV Now, a live streaming service owned by AT&T, debuted on November 30. AT&T said the service generated more than 200,000 paying customers in the first month.

However, it has been plagued with recurring technical errors from the start which has likely led to a reduction in subscriber growth in the last few months. Bloomberg has reported that the service actually lost a net of 3,000 subs in February and March combined.

— Phillip Swann