YouTube has announced that will expand its live streaming service to 10 more markets in “just a couple of weeks.”

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YouTube TV, which offers roughly 40 channels for $35 a month, debuted on April 5 in New York, Los Angeles, San Francisco, Chicago and Philadelphia.

At the company’s blog, YouTube CEO Susan Wojcicki says the live streamer service will soon add the following 10 markets:

Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte.

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“YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now – with this expansion – millions more people will be able to stream their favorite live sports and must-see shows from top broadcast and cable networks,” Wojcicki writes.

YouTube TV is competing with Hulu Live, DIRECTV Now, Sling TV and PlayStation Vue in the new live streaming TV category which hopes to topple the traditional pay TV industry.

— Phillip Swann