NBC yesterday made it official that its new Olympic Channel will debut July 15, as first reported here by TVAnswerman.com.
The sports channel will replace the Universal HD channel, which will cease operations on that day, Comcast, which owns NBC and Universal HD, has revealed at its web site.
NBC yesterday expanded on the number of providers that will carry the Olympic Channel at launch. They now include: DIRECTV, Comcast, Charter-Spectrum, Altice, AT&T’s U-verse, Verizon, and the live streaming services, DIRECTV Now, Fubo, Hulu, PlayStation Vue and YouTube. TV.
The channel will also be available via live streaming at OlympicChannel.com, NBCSports.com, an Olympic Channel app and the NBC Sports app.
The network says the Olympic Channel will be available in more than 35 million homes at launch.
Comcast and NBC have invested heavily in obtaining the rights to live coverage of the Olympic Games. The Olympic Channel, which will be produced in partnership with the International Olympic Committee and the United States Olympic Committee, will feature live events, video highlights, and segments and documentaries about the games and its athletes.
Comcast said it will include the Olympic Channel in its Digital Preferred package in every market that currently carries Universal HD. The other providers have not specified which packages will include the new channel.
Universal HD, which is also owned by NBC and Comcast, started in 2003 and offers a mixture of sports, movies, and reruns of such NBC-owned shows as Burn Notice and White Collar.
— Phillip Swann