DIRECTV Now is offering a free Roku Premiere streaming device, which normally costs $69, if you prepay for two months of its live streaming service.
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The AT&T-owned venture has previously offered free Apple TV and Amazon Fire TV streaming devices in exchange for prepaid service.
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DIRECTV Now late last month added its app to select Roku devices, a full two months after it promised to do so. Following reports that DIRECTV Now’s subscription growth may be slowing, the live streamer is clearly trying to entice prospective owners of the hot-selling Roku to give its service a try.
DIRECTV Now, which launched last November 30, suffered serious technical issues in the first 3-4 months of service, which would have likely contributed heavily to subscriber defections in the first quarter.
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While its live streaming rivals have also experienced occasional technical hiccups, DIRECTV Now’s problems rose to a new level of frustration for viewers who often couldn’t watch a channel for more than a few minutes, or even log in.
DIRECTV Now’s technical performance has improved in recent weeks, and AT&T has publicly said it believes the issues have been resolved. But subscribers are still complaining.
The free Roku Premiere offer is available to any new customer who signs up for any DIRECTV Now streaming plan, including its $35-a-month package which offers roughly 60 channels.
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The Roku Premiere device offers more than 3,000 channels and supports 4K channels.
Click Amazon: Roku Premiere: $69.
— Phillip Swann