AT&T has announced that next month it will rebrand Root Sports as AT&T SportsNet.
Root Sports, which was owned by DIRECTV prior to the AT&T-DIRECTV merger, includes four regional sports channels: Root Sports Pittsburgh (airs the Pirates and Penguins); Root Sports Northwest (airs the Seattle Mariners); Root Sports Rocky Mountain (airs the Colorado Rockies and Utah Jazz); and Root Sports Southwest (airs the Houston Astros and Rockets).
The change to AT&T SportsNet will occur on July 14, and will include a new logo and graphics package for in-game broadcasts.
“We have always brought an authentic and personal level of coverage to all of our teams, because as fans, we also know the history and feel the rivalries,” Bill Roberts, head of content for AT&T Sports Networks, said in a press release. “And while we have that same undying commitment to quality, this rebrand will help us heighten the experience as we transform our visual effects capabilities further.”
When AT&T first bought DIRECTV in 2015, there were unconfirmed news reports that it would change the satcaster’s name to AT&T Entertainment. However, AT&T has publicly dismissed those reports, and has since doubled-down on the DIRECTV brand name by launching DIRECTV Now, the live streaming service.
— Phillip Swann