Roku today announced that DIRECTV Now has been added to several of its streaming devices, two months after the companies’ initial deadline.
DIRECTV Now and Roku promised last November that the live streaming service would be added to Roku by the end of the first quarter. But they missed the deadline for reasons that were never officially explained.
There was industry chatter that DIRECTV Now held off on adding Roku to its list of platform partners so it could focus on fixing numerous technical issues that have plagued the service since its November 30 launch.
Roku said in a press release today that DIRECTV Now is now available on Roku TV 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2 (model 4210).
The company said a one month free trial of DIRECTV NOW will be offered to Roku customers who don’t already have a DIRECTV NOW account. (After one month, customers will be auto-billed a minimum of $35/month, unless the service is cancelled prior to the month’s end.)
To access DIRECTV NOW on a supported Roku device, customers can sign up online for DIRECTV Now and then download the channel from the Roku Channel store. Within minutes of signing up, customers will have access to stream content over a U.S. internet connection on their Roku devices
“Roku is a leader in streaming entertainment and millions of homes in the U.S. have Roku devices,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “DIRECTV NOW is about bringing customers entertainment their way, so launching on the Roku platform was an important part of our strategy.”
“AT&T’s robust DIRECTV Now service is an incredible offer for our customers who expect premium streaming entertainment at a great value,” said Steve Shannon, general manager, content and services at Roku. “Getting consumers to the content they want the most has always been our focus.”
DIRECTV Now, which is owned by AT&T, offers a variety of programming packages starting at $35 a month.
— Phillip Swann