DIRECTV has launched a new feature enabling subscribers to purchase movies and TV shows, and download them onto their set-tops for viewing at any time.
Some of the movies will be available for purchase before they are released on DVD and Blu-ray. For instance, DIRECTV customers can now purchase The Lego Batman Movie for $7.99 (limited offer; regular price will be $19.99) and Logan for $17.99.
The Lego Batman Movie will be released on disc on June 13 while Logan, which stars Hugh Jackman, will debut on disc tomorrow.
The concept of buying movies digitally and storing them on set-tops or in the ‘cloud’ is not new. Comcast and other cable operators have offered this feature for a few years and it’s also been available on online services such as Vudu.
But this is the first time that DIRECTV has offered what the industry dubs “electronic sell-through.”
AT&T, which owns DIRECTV, says in a press release that the satcaster is now offering more than 800 TV show episodes and movies for ‘sell-through’ and is expected to expand that to the thousands by year’s end. The ‘for-sale’ titles can be found on DIRECTV’s channel 1100.
To purchase a movie or TV show, a DIRECTV customer must have an Internet-connected Genie HD DVR set-top.
AT&T says it will add a feature in the coming weeks that will allow DIRECTV subscribers to download their purchases and watch them on the go on mobile phones, tablets and laptops.
DIRECTV is offering a $10 bill credit for the first purchase of a ‘sell-through’ movie or show.
Note: DIRECTV subscribers will no longer have access to their purchased movies and shows if they discontinue their subscriptions to the satellite service.
— Phillip Swann