Well, it’s not a specific day, or even a month or a financial quarter, but Roku’s Twitter support team last night said the launch of a DIRECTV Now app is “just around the corner.”
“We’re working hard with DTV for a seamless launch just around the corner. Stay tuned!” the company tweeted last night.
While the timing is a bit vague, the statement might soothe DIRECTV Now subscribers who are still angry that the companies did not produce the app by the end of the first quarter, as they promised.
Shortly before the first quarter was to end, Roku changed a blog posting to say that the app would be released in the first quarter to ‘sometime in 2017’
The blog change, which was done without explanation from either Roku, or AT&T, which owns DIRECTV Now, irked DIRECTV Now customers who subscribed to the live streaming service thinking the Roku app would soon be available.
At the time, some wondered aloud at social media sites if the app would be produced at all in 2017 due to DIRECTV Now’s technical difficulties which has caused multiple outages as well as daily picture interruptions.
The thinking was that the addition of Roku, whose devices reach nearly 20 million homes, could further tax the DIRECTV Now infrastructure and cause more technical problems.
But if ‘around the corner’ means soon, and if Roku’s support wasn’t simply giving lip service to a long line of upset customers, DIRECTV Now subscribers who own Roku streaming devices may soon get their wish.
— Phillip Swann