Hulu is likely to charge $39.99 a month for its live streaming service which is expected to launch sometime this spring, reports Tech Crunch, quoting sources “with knowledge of Hulu’s plans.”

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The site says the price, which would be a higher minimum price than offered now by most of its streaming rivals, could be lowered, but it’s not likely.  A Hulu spokesperson would not comment on the pricing, Tech Crunch writes.

DIRECTV Now’s least expensive plan is $35 a month for roughly 60 channels while Sling TV offers a plan for $20 a month for 30 channels. Sony’s PlayStation Vue charges $29.99 for more than 40 channels and the new YouTube TV offers more than 40 live channels for $35 a month.

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Layer3 TV, another live streaming service available in just a handful of markets, starts at $89 a month, although it does have a three-month promotional price of $44.50.

While Hulu’s $39.99 a month minimum would be more expensive than most, Tech Crunch says the plan would include access to the company’s original programming now found on its $7.99-a-month (and $11.99) subscription Video on Demand plans as well as other On-Demand content.

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Tech Crunch notes that current Hulu subscribers who pay $7.99 a month for the On-Demand service would only have to pay an extra $32 a month to add the live service.

Hulu’s live streaming plan, and On-Demand content, would include ads. |

— Phillip Swann